Tourism Continued to Support Oxnard’s Economy in 2024

Tourism spending in Ventura County reached $1,927 million in 2024, contributing to a statewide travel spending increase of 3.0%, according to new economic impact research released today by Visit California.

Visit California’s annual report on the economic impact of tourism revealed travel spending in Ventura County supported 16.6 thousand local jobs and generated $68.2 million in local tax revenues, which fund essential services and programs in the community.

“Tourism is vital to Oxnard’s local economy, driving economic prosperity, creating jobs and enhancing the vibrancy of our destination,” said Brittney Hendricks, President & CEO of Visit Oxnard. “We remain committed to welcoming visitors from within the state and beyond to experience our rich culture and history, pristine harbor and beaches, and diverse culinary offerings, and in doing so, help enrich the quality of life for all residents.”

May is California Tourism Month, and Visit California and Oxnard urge Californians to explore the Golden State. By keeping travel dollars in-state, Californians can support local economies and regional businesses hit hardest by a softening economy, ensuring the state’s competitive edge remains strong.