Visit Oxnard Debuts New and Improved Oxnard Taco Trail

New Mobile Pass and Short Film Kick Off the Revamped Taco Trail

Visit Oxnard is proud to announce the launch of its newly expanded Oxnard Taco Trail, now featuring dozens of local taquerias, restaurants and taco trucks throughout the seaside city of Oxnard, Calif.

Oxnard invites residents and visitors to set out on a quest for the perfect taco and sample some of Oxnard’s finest – from mouthwatering street tacos, to quesabirria tacos, to seafood tacos and more. And to get into the competitive spirit, true taco aficionados can download the Oxnard Taco Trail free mobile pass to participate in a gamified check-in challenge. Participants will receive exclusive discounts and the chance to win an “I Conquered the Oxnard Taco Trail” t-shirt! Taco lovers can look out for Oxnard Taco Trail signage at participating restaurants around Oxnard.

“It’s no secret that Oxnard has some of the best tacos in Southern California,” said Julie Mino Buffo, President & CEO of Visit Oxnard. “With a Hispanic population that makes up nearly three quarters of our total population, we’re thrilled to honor such an important part of our city’s foodie culture with the Oxnard Taco Trail. We’ll be continuing to expand the Taco Trail throughout the year, so be sure to check out the mobile pass to stay updated on the latest and greatest!”

To introduce the revamped Taco Trail to taco lovers everywhere, Visit Oxnard teamed up with WRENEGADE Media to produce a short film, “A Taco Story”
featuring former Miss California USA Natasha Martinez, and content creator Wade Holland, playing in select theaters across greater Los Angeles from February 17 – 19, with teasers playing in those locations from February 10 – March 2, and at Century Riverpark 16 in Oxnard from February 17 – March 2, 2023. In the film, Martinez and Holland embark on a deliciously hilarious adventure to Oxnard (or “Tacsnard”), eating their way around the Oxnard Taco Trail and meeting interesting characters along the way. Oxnard’s very own Mayor John C. Zaragoza even makes a cameo in the film.

“This comedic romp through Oxnard shows not only the humor of taco culture but also the scope of Oxnard’s taco scene,” said José R. Ralat, Texas Monthly taco editor and author of American Tacos: A History & Guide. “It has me jonesing to hit the taco trail.”

Tastemade content manager Napier agrees, calling this film, “A must see!”

For more information on the Oxnard Taco Trail and to download the mobile pass, visit