Oxnard, Calif. Ready to Welcome Back Travelers as Economy Begins Rebuilding from Pandemic Losses
Oxnard, CA – As California safely reopens after a long year of closures, Visit Oxnard invites travelers to rediscover Oxnard, Calif. with a new campaign titled, “You Don’t Know Oxnard,” kicking off this May, in conjunction with California Tourism Month.
Nestled on the coast between Santa Barbara and Los Angeles, Oxnard is one of California’s best-kept secrets. Playing off the city’s unique name, Visit Oxnard’s new tourism campaign shines a spotlight on all that Oxnard has to offer – from pristine beaches and outdoor adventures, to rich historical and cultural attractions – welcoming visitors to discover their
Oxnard. It showcases some of the many things to do in this multifaceted destination, including hidden gems and unexpected surprises, such as:
To view the full campaign, visit https://www.youtube.com/watch?v=-OHqsNuw6mk.
Despite losses due to Covid-19 business closures and community lockdowns, Oxnard, along with the state of California, is well-positioned for recovery. The California travel industry’s underlying strength and enduring selflessness and resilience aligns with California Tourism Month’s theme, the “Power of Possibility.” This week, California also joins the U.S. Travel Association in honoring the Power of Travel for National Travel and Tourism Week.
The long-term outlook for California has brightened. Tourism Economics projects domestic visitor spending in California will reach 76% of 2019 levels this year. In 2022, domestic spending will hit 94% of 2019 levels, and total visitor spending, including resurgent international travel, will hit 87%.
The Golden State remains among the best-performing states in case counts and vaccination rates and has implemented long-term health measures so visitors can feel safe.
The outlook for summer travel in California is very positive, as the state expects to remove most restrictions by June 15 – just before summer officially arrives.