Visit Oxnard Launches Summer Tourism Campaign

Oxnard, Calif. Ready to Welcome Back Travelers as Economy Begins Rebuilding from Pandemic Losses

Oxnard, CA – As California safely reopens after a long year of closures, Visit Oxnard invites travelers to rediscover Oxnard, Calif. with a new campaign titled, “You Don’t Know Oxnard,” kicking off this May, in conjunction with California Tourism Month.

Nestled on the coast between Santa Barbara and Los Angeles, Oxnard is one of California’s best-kept secrets. Playing off the city’s unique name, Visit Oxnard’s new tourism campaign shines a spotlight on all that Oxnard has to offer – from pristine beaches and outdoor adventures, to rich historical and cultural attractions – welcoming visitors to discover their
Oxnard. It showcases some of the many things to do in this multifaceted destination, including hidden gems and unexpected surprises, such as:

  • Boarding an authentic Venetian gondola at Seabridge Marina
  • Enjoying a locally-brewed beer at Red Tandem Brewery in Oxnard Shores
  • Savoring delicious tacos from Tacos La Bonita in Downtown Oxnard
  • Stepping into the ring at one of the city’s champion-producing boxing gyms
  • Catching a wave at one of Oxnard’s many beaches
  • Adventuring to the Channel Islands National Park, where you can see the indigenous diurnal island fox
  • Taking in the local ballet folklorico performances
  • Touring the world headquarters of the famed DW Drums
  • Sailing through the Channel Islands Harbor
  • Checking out classic and exotic automobiles at the city’s automotive museums.
  • Meeting your match at the volleyball nets on historic Hollywood Beach

To view the full campaign, visit

Despite losses due to Covid-19 business closures and community lockdowns, Oxnard, along with the state of California, is well-positioned for recovery. The California travel industry’s underlying strength and enduring selflessness and resilience aligns with California Tourism Month’s theme, the “Power of Possibility.” This week, California also joins the U.S. Travel Association in honoring the Power of Travel for National Travel and Tourism Week.

The long-term outlook for California has brightened. Tourism Economics projects domestic visitor spending in California will reach 76% of 2019 levels this year. In 2022, domestic spending will hit 94% of 2019 levels, and total visitor spending, including resurgent international travel, will hit 87%.

The Golden State remains among the best-performing states in case counts and vaccination rates and has implemented long-term health measures so visitors can feel safe.

The outlook for summer travel in California is very positive, as the state expects to remove most restrictions by June 15 – just before summer officially arrives.

To read more about all there is to do in Oxnard, visit and visit to learn more about the wide range of dining options.