Oxnard, CA – Verdin Marketing of San Luis Obispo has secured a 2020 American Advertising Award in the Coastal California Competition on behalf of client Visit Oxnard in the “Logo Design” category.
The mission of the American Advertising Awards is to recognize and reward the creative spirit of excellence in the art of advertising.
The logo, which received a “ADDY,” was designed as part of a brand overhaul, rooted in a color palette which uses warm “sun” and cool “water” tones mixed in with vintage pastels to elicit a feeling of nostalgia and belonging. Present in its design are friendly, fluid letters and a strong horizontal line to emulate the sun sinking into the ocean. The bold new look pays homage to the city’s diverse attractions and laid-back, approachable culture.
Winners from regional competitions are eligible to move onto a district competition, winners from which then move onto the National Awards Show held June 7, 2020, in Palm Springs during ADMERICA, the American Advertising Federation’s national conference.
About the American Advertising Awards
The American Advertising Awards are the advertising industry’s largest and most representative competition, recognizing creative excellence and the very best advertising both in local competitions and nationwide. Also known as the ADDY’s, the American Advertising Awards are sponsored by the American Advertising Federation and represent the true creative spirit of advertising by recognizing all forms of advertising, from all types of media, created by all sizes and types of entrants, from anywhere in the country. There are now about 40,000 total entries.