Get to Know Brittney Hendricks

President & CEO

Brittney Hendricks serves as President & CEO of Visit Oxnard, where she leads the organization's strategic direction, destination marketing, tourism development, and industry partnerships. With nearly a decade of service at Visit Oxnard, she brings a unique combination of creative marketing expertise, business leadership, and a passion for strengthening Oxnard's visitor economy.

Before becoming CEO, Brittney directed the organization's marketing and public relations efforts, developing award-winning campaigns recognized by PRSA, MarCom, AVA Digital, Telly, and the American Advertising Awards. Today, her work extends beyond destination promotion to include tourism funding, economic development, business development, and community partnerships.

A champion for Oxnard's distinct cultural identity, Brittney believes the most compelling destinations aren't manufactured — they're discovered. She is passionate about showcasing the people, places, and experiences that make Oxnard truly A Beat Apart.

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Brittney serves as a Board Director for the California Travel Association and Ventura County Lodging Association and is active on committees with Destinations International and Visit California. She was honored with the 2023 Rising Star Award from the California Travel Association and the 2024 Young Professional of the Year Award from the West Ventura County Business Alliance. Brittney holds a bachelor’s degree in Business Administration with a Marketing emphasis from Chapman University.

Fun Fact: Brittney is a former professional dancer and was a Los Angeles Laker Girl from 2009-2013!

Notable Projects & Media Appearances

Highlighting Brittney Hendricks' impactful projects and extensive media presence that have significantly contributed to the growth and recognition of Oxnard as a premier destination.

Three women enjoy a lively chat about the Dallas Cowboys’ training camp on an inviting TV set decorated with team gear and pom-poms.

Notable Projects

Destination Management

  • Wayfinding Program Development: Secured American Rescue Plan Act (ARPA) funding to develop and implement a comprehensive citywide wayfinding signage program, enhancing the visitor experience and destination accessibility.
  • Gateway Task Force: Served on City of Oxnard Mayor John C. Zaragoza's Gateway Task Force, helping guide the conceptual development of four landmark gateways into Oxnard.
  • Urban Beautification Projects: Collaborated with artist Maxfield Bala on the development of interior and exterior murals at the Oxnard Transit Center, celebrating the city's cultural identity through public art.
  • Destination Marketing & Strategic Leadership: Leads Visit Oxnard's destination marketing, business development, and tourism advocacy efforts, advancing initiatives that strengthen the local visitor economy and support long-term organizational growth.
  • Cultural Tourism Development: Participated in the community coalition that successfully secured Oxnard's California Cultural District designation in 2025 and continues to promote the designation through destination marketing initiatives that celebrate the city's arts, music, and cultural heritage.

Tourism Funding

  • Oxnard Tourism Management District: Played a key role in establishing the Oxnard Tourism Management District in 2019 and successfully assisted in its renewal through 2033, including an increase in the assessment rate to 2%.
  • Short-Term Rental Tourism Assessment: Helped establish a voluntary tourism assessment program with local short-term rental partners, expanding destination marketing funding beyond traditional hotel accommodations.
  • Tourism Funding & Advocacy: Oversees Visit Oxnard's tourism funding strategy, including management of the Tourism Marketing District and the organization's long-term partnership with the City of Oxnard.

Signature Events

  • Oxnard Fan Night: Spearheaded Oxnard Fan Night on behalf of Visit Oxnard, featuring performances and meet-and-greets with the Dallas Cowboys Cheerleaders, mascot Rowdy, and Cowboys legends including Charles Haley and Drew Pearson.
  • Dallas Cowboys Training Camp: Leads Visit Oxnard's destination marketing and partnership initiatives surrounding the Dallas Cowboys' annual training camp, leveraging national media exposure, community engagement, and tourism promotion opportunities.

Marketing & Communications

  • Original Road Trip Pass: As Public Relations Chair for the Central Coast Tourism Council, conceived the Original Road Trip Pass, a regional media partnership program providing press trip expense reimbursement as a complement to Visit California's Gold Pass.
  • Crisis Communications Plan: Developed Visit Oxnard's Crisis Communications Plan using guidance from U.S. Travel Association's Playbook: Crisis Readiness and Response, establishing protocols for organizational preparedness and response.
  • Award-Winning Destination Marketing: Led creative marketing and public relations initiatives earning recognition from the California Poppy Awards, American Advertising Awards, PRSA, MarCom Awards, AVA Digital Awards, and Telly Awards.

Media Appearances

KTLA Channel 5: Featured multiple times covering the Dallas Cowboys' annual return to Oxnard for training camp (2022–2026).

NBC California Live: Featured live on air with Amber Pfister at Heroes Appreciation Day.

Luminary Sounds Podcast: Appeared in Episode 88 discussing her work with the Dallas Cowboys and Visit Oxnard (Sept 2022).

Spectrum News 1: Featured in a segment discussing the tourism impact of the Cowboys training camp in Oxnard (Aug 22, 2022).

KEYT News: Featured for her work with the Cowboys training camp and its impact on Oxnard tourism.

The Hotel Guide Podcast: Featured in Episode 46 discussing the allure of Oxnard as a travel destination.

Smiling visitors pose happily together in front of a vibrant “Oxnard, California” mural, capturing the city’s cheerful spirit.
Fun Fact: Brittney is a proud mom and is a drummer who has played at industry events in the Tourism Jam Band.

Published Articles

  1. The Best Places for Tacos in Oxnard: Explore Oxnard's Taco Trail
  2. How to Travel Responsibly
  3. Tour Oxnard Virtually
  4. Oxnard Backgrounds For Your Next Virtual Meeting
  5. Best Coffee Shops in Oxnard
  6. Most Recognizable Boats in Oxnard's Channel Islands Harbor
  7. Visitor Guide Articles:
    Around the World in 8 Plates
    Cruisin' Down the Street
    Dine from Dawn to Dusk
    Gearhead's Paradise
    Like a Local
    Rocks'nard
    Viva La Comida

Areas of Expertise

  • Destination management, organizational leadership, tourism advocacy and economic development
  • Strategic planning, tourism funding, business development and stakeholder relations
  • Award-winning destination branding, marketing, public relations and creative campaign development
  • Data-driven marketing strategies across paid, owned and earned media channels

Articles Mentioning Brittney

Personal Oxnard Insights

Discover Brittney Hendricks' handpicked favorites that showcase the heart and charm of Oxnard.

1. What is your favorite thing about Oxnard?

I love the quality of life in Oxnard. It’s geographically a stunning location; people are warm, unpretentious and proud of their roots; and there’s so much culture interwoven in the fabric of the community that makes it unique.

2. What's a hidden gem in Oxnard that most people don't know about?

Culturally, the Nardcore scene is something that’s been around for decades, and unless you’re familiar with punk rock music, it may not be on your radar. Most weeks, you can catch a punk rock show at venues like Mrs. Olson’s, Casa Agria and Oxnard Performing Arts Center put on by promoters like Midnight Society Productions.

3. What is your top recommendation for visitors to Oxnard?

Oxnard is home to the world headquarters of Drum Workshop, or DW Drums. It's the leading manufacturer of high-end drums globally, and their craftsmanship is truly unmatched. If you're passionate about music, you’ll be excited to know that DW Drums offers weekly tours by appointment, where you can see firsthand how these incredible instruments are made. It's a must-visit for any drum lover!

In terms of restaurants, my can’t miss spots in Oxnard are The 1901 and 1901 Speakeasy in Heritage Square, The Waterside Restaurant at Marine Emporium Landing, Anaba Sushi at Seabridge Marina, Tacos La Bonita and House of Tacos on the Oxnard Taco Trail and The Rudder Room for toes in-the-sand sunset viewing over Channel Islands National Park.