Get to Know Brittney Hendricks

President & CEO

The newly appointed President & CEO, Brittney Hendricks previously led marketing and public relations at the Oxnard Convention & Visitors Bureau (Visit Oxnard), overseeing all media efforts, including award-winning campaigns recognized by PRSA, MarCOM, AVA Digital, Telly, and American Advertising Awards.

She has been featured on KTLA, NBC California Live, Spectrum News, and KEYT Morning News, as well as various radio and online platforms. In her new role, she will continue to champion Oxnard’s unique offerings, focusing on driving tourism, fostering economic development, and enhancing the visitor experience, as well as fostering the relationships between Visit Oxnard and local businesses, organizations and the City of Oxnard.

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Brittney serves as a Board Director for the California Travel Association and Ventura County Lodging Association and is active on committees with Destinations International and Visit California. She was honored with the 2023 Rising Star Award from the California Travel Association and the 2024 Young Professional of the Year Award from the West Ventura County Business Alliance. Brittney holds a bachelor’s degree in Business Administration with a Marketing emphasis from Chapman University.

Fun Fact: Brittney is a former professional dancer and was a Los Angeles Laker Girl from 2009-2013!

Notable Projects & Media Appearances

Highlighting Brittney Hendricks' impactful projects and extensive media presence that have significantly contributed to the growth and recognition of Oxnard as a premier destination.

Three women enjoy a lively chat about the Dallas Cowboys’ training camp on an inviting TV set decorated with team gear and pom-poms.

Notable Projects

Destination Management

  • Wayfinding Program Development: Secured funds from the American Rescue Plan Act to develop a wayfinding program for the City of Oxnard.
  • Gateway Task Force: Served on City of Oxnard Mayor John C. Zaragoza’s Gateway Task Force, guiding the concept development for four landmark gateways into Oxnard.
  • Urban Beautification Projects: Contributed to the development of interior and exterior murals at the Oxnard Transit Center in collaboration with artist Maxfield Bala, enhancing the space with vibrant public art.

Tourism Funding

Signature Events

  • Oxnard Fan Night: Spearheaded Oxnard Fan Night on behalf of Visit Oxnard, featuring performances and meet-and-greets by the Dallas Cowboys Cheerleaders, mascot Rowdy, and Cowboys alumni such as Charles Haley and Drew Pearson.

Communications

  • Original Road Trip Pass: As PR Chair for Central Coast Tourism Council, ideated the Original Road Trip Pass program to provide press trip hard cost reimbursement as a partner program to the Visit CA Gold Pass.
  • Crisis Communications Plan: Created Visit Oxnard’s Crisis Communications Plan, utilizing guidance from U.S. Travel’s Playbook: Crisis Readiness and Response.

Media Appearances

KTLA Channel 5: Featured multiple times, including coverage of the Dallas Cowboys’ return to Oxnard for training camp (July 23, 2024, July 18, 2023, July 12, 2022).

NBC California Live: Featured live on air with Amber Pfister at Heroes Appreciation Day.

Luminary Sounds Podcast: Appeared in Episode 88 discussing her work with the Dallas Cowboys and Visit Oxnard (Sept 2022).

Spectrum News 1: Featured in a segment discussing the tourism impact of the Cowboys training camp in Oxnard (Aug 22, 2022).

KEYT News: Featured for her work with the Cowboys training camp and its impact on Oxnard tourism.

The Hotel Guide Podcast: Featured in Episode 46 discussing the allure of Oxnard as a travel destination.

Smiling visitors pose happily together in front of a vibrant “Oxnard, California” mural, capturing the city’s cheerful spirit.
Fun Fact: Brittney is a drummer and has played at industry events in the Tourism Jam Band.

Published Articles

  1. The Best Places for Tacos in Oxnard: Explore Oxnard's Taco Trail
  2. How to Travel Responsibly
  3. Tour Oxnard Virtually
  4. Oxnard Backgrounds For Your Next Virtual Meeting
  5. Best Coffee Shops in Oxnard
  6. Most Recognizable Boats in Oxnard's Channel Islands Harbor
  7. Visitor Guide Articles:
    Around the World in 8 Plates
    Cruisin' Down the Street
    Dine from Dawn to Dusk
    Gearhead's Paradise
    Like a Local
    Rocks'nard
    Viva La Comida

Areas of Expertise

  • Strategic, data-driven and creative marketing professional working in the travel and tourism industry
  • Well-versed in engaging audiences with content delivered via owned, earned and paid channels
  • Successful track record in branding, marketing, public relations and community outreach

Articles Mentioning Brittney

Personal oxnard Insights

Discover Brittney Hendricks' handpicked favorites that showcase the heart and charm of Oxnard.

1. What is your favorite thing about Oxnard?

I love the quality of life in Oxnard. It’s geographically a stunning location; people are warm, unpretentious and proud of their roots; and there’s so much culture interwoven in the fabric of the community that makes it unique.

2. What's a hidden gem in Oxnard that most people don't know about?

Culturally, the Nardcore scene is something that’s been around for decades, and unless you’re familiar with punk rock music, it may not be on your radar. Most weeks, you can catch a punk rock show at venues like Mrs. Olson’s, Casa Agria and Oxnard Performing Arts Center put on by promoters like Midnight Society Productions.

3. What is your top recommendation for visitors to Oxnard?

Oxnard is home to the world headquarters of Drum Workshop, or DW Drums. It's the leading manufacturer of high-end drums globally, and their craftsmanship is truly unmatched. If you're passionate about music, you’ll be excited to know that DW Drums offers weekly tours by appointment, where you can see firsthand how these incredible instruments are made. It's a must-visit for any drum lover!

In terms of restaurants, my can’t miss spots in Oxnard are The 1901 and 1901 Speakeasy in Heritage Square, The Waterside Restaurant at Marine Emporium Landing, Anaba Sushi at Seabridge Marina, Tacos La Bonita and House of Tacos on the Oxnard Taco Trail and The Rudder Room for toes in-the-sand sunset viewing over Channel Islands National Park.