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about michelle
Michelle serves as the Operations & Business Development Manager for Visit Oxnard, where she promotes the city to leisure travelers, meeting planners and tour operators. During her tenure with the organization, she has played a key role in its growth, evolving from an Administrative Assistant to a leader overseeing operations, group sales and tradeshow attendance. Michelle builds lasting relationships with local hospitality partners and industry stakeholders, attends tradeshows to showcase Oxnard’s unique offerings and organizes Board meetings and manages Board communications. Passionate and dedicated, she also represents Visit Oxnard on committees such as the Destinations International Convention Sales & Services Committee, WVCBA Military Appreciation Committee, CalSAE Membership Advisory Group/ELEVATE Committee and California DMO Alliance Board, contributing to the continued success of Oxnard’s tourism efforts.
Fun Fact: Michelle has lived in seven states but calls Oxnard her longest home.
experience & industry recognition
Some highlights of her professional journey include:
- Michelle was honored with the prestigious Smart Women in Meetings Award, recognizing her excellence in the meetings and events industry.
- Responsible for the creation of Visit Oxnard's first ever Meeting & Event Planning Guide.
- Established protocols and procedures for the organization's CRM, adapting the platform for efficient use by the team and scheduling team trainings.
Michelle’s career showcases her adaptability and dedication, spanning multiple industries and roles that have honed her organizational and interpersonal skills.
Tyson Foods, Inc., where she worked in the Foodservice Department, provided valuable experience in a fast-paced corporate environment. At the Texas Boll Weevil Eradication Foundation, she managed communications. She also oversaw events and operations at her family's catering business, handling tasks such as scheduling staff and managing client orders. Additionally, she continues to dedicate her time as a volunteer in the Kids Ministry at her church, helping children and contributing to the community.
Fun Fact: Michelle is a master of logistics, having organized seven office moves at Visit Oxnard.
Areas of expertise
- Skilled in establishing and maintaining strong relationships with local hospitality partners, tourism businesses, key stakeholders, planners, and industry partners.
- Promotes Oxnard as a destination for leisure travelers, meeting planners, and tour operators by attending tradeshows and events.
- Manages day-to-day office operations, including oversight of team members and volunteers, to ensure smooth organizational functioning.
- Represents Visit Oxnard on various committees, including the Military Appreciation Committee, Downtown District Identity Committee, and the California DMO Alliance Board.
- Expertise in planning and executing logistics, including organizing seven office moves and managing events and schedules.
Michelle's favorite quote: Be who you are and say what you feel, because those who mind don't matter, and those who matter don't mind. Bernard M. Baruch
Personal oxnard Insights
Discover Michelle's handpicked favorites that showcase the heart and charm of Oxnard.
1. What is your favorite thing about Oxnard?
My favorite thing about Oxnard is the uniqueness of all the different areas—we truly have something for everyone. From the beautiful beaches and surrounding natural areas to the vibrant Downtown Oxnard and The Collection at RiverPark, there’s always something exciting to explore.
2. What is your top recommendation for visitors to Oxnard?
I always recommend starting with the Channel Islands National Park—it’s such a one-of-a-kind experience. After that, a visit to the Henry T. Oxnard Historic District is a must. The unique architecture there is stunning, and I never tire of seeing it, especially when it’s lit up during the holidays. For history enthusiasts, the Carnegie Art Museum or the Heritage Square provides a deeper look into Oxnard's rich cultural and historical legacy.
