Visit Oxnard: The Destination Marketing Organization for Oxnard, California

What is Visit Oxnard?

Visit Oxnard (previously Oxnard Convention & Visitors Bureau) is the destination marketing organization working hand-in-hand with the City of Oxnard and its hotels, transportation entities, restaurants, retailers, attractions, historic districts and more. Visit Oxnard is an independent, public non-profit 501 (c) (4) organization funded by a 2 percent tourism assessment charged by area hotels with 55+ rooms as well as a yearly contracted amount from the City of Oxnard.

Mission: To promote and market Oxnard as a premier leisure and business travel destination, bringing significant economic and social benefits to our community.

Brand Promise: Oxnard promises an unforgettable escape where culture, coastline, and community converge. Rooted in diversity of cultural heritage and a deep musical soul, Oxnard offers real value for families, adventurers, and group travelers alike. We invite visitors to experience a vibrant blend of tradition, rhythm, and outdoor discovery, all in a destination that feels as welcoming as it is authentic. This is how we drive tourism, deepen connection, and grow lasting visitor engagement.

Values: Our promise goes beyond the visit. It’s rooted in truth, inclusion, and connection. Oxnard is committed to showcasing an experience that reflects the diversity of our people and the authenticity of our place. We value representation in our storytelling, sensitivity in our outreach, and integrity in every message we share. By uplifting local businesses, honoring our residents, and fostering strong relationships with community stakeholders and leaders, we ensure our brand delivers not only on its promise to travelers, but on its responsibility to the community that makes Oxnard “a beat apart” from competing SoCal coastal destinations. And by encouraging meaningful stays that support local hospitality and deliver real economic value, we strengthen both the visitor experience and the community that welcomes them

Why Tourism Matters

Ventura County – 2024 Economic Impact of Travel

• Travel is one of California’s most reliable engines for job creation, revenue generation and regional vitality.
• Our industry is an economic engine for Ventura County.
• Travel spending in Ventura County increased 3.4% year-over-year totaling $1.9 billion in 2024.
• Direct travel-generated employment supported 16,620 jobs in 2024.
• Direct travel earnings increased to $719 million, a gain of 2.9%.
• Tax receipts generated by travel spending gained 3.4% year-over-year totaling $162 million in 2024.
  • Local = $68.2 million
  • State = $93.6 million
    

Ventura County – 2024 California Economic Impact of Travel

• Travel spending in 2024 reached $157.3 billion a 3% year-over-year increase.
• The growth was widespread with spending increasing in 50 of California’s 58 counties.
• The industry added 24,000 new jobs last year, with total tourism employment reaching 1.7 million.
• State and local governments benefited directly, with visitor-generated tax revenues climbing $300 million over the previous year to $12.6 billion.

*Data provided by Visit California and Dean Runyan Associates

Travel matters, and tourism plays a crucial role in Ventura County’s regional economy. Continued growth highlights how important tourism is to the region and California’s economy. Locally in Oxnard, visitor spending generated $5.2 million in transient occupancy tax in 2024, providing a stream of revenue in Oxnard to fund the community’s way of life including support of essential programs, such as public safety, infrastructure and parks.

Our Organization

In addition to being governed by a Board of Directors, made up of a diverse group of professionals with expertise from various sectors of the tourism and hospitality industries, Visit Oxnard is made up of a team of marketing, sales and administrative professionals whose goals are to: 1) Increase overnight stays and visitation during off-season; 2) Heighten the destination profile as perceived by residents and visitors; and 3) Increase online audience across social and digital platforms.

Visit Oxnard is guided by a diverse Board of Directors and powered by a dedicated team of marketing, sales, and administrative professionals.

Our efforts are strategically focused on three key priorities:

1. Increase overnight stays, particularly during the off-season.
2. Elevate Oxnard’s profile among both residents and visitors.
3. Expand our digital presence and grow our audience across social platforms.
   

Every goal supports our mission to position Oxnard as a top-tier, year-round travel destination.

Our Support

Visit Oxnard is proud to have strategic partners in Ventura County Coast, Visit California, and CalTravel as well as the greater tourism ecosystem in the nation and throughout the world. Through aligned marketing efforts, strong advocacy, and meaningful collaboration, these partnerships play a vital role in amplifying our message and extending our impact. Together, we ensure Oxnard is positioned as a leading travel destination and a key voice in California’s tourism landscape.

Still have questions about what kind of work is done by the team at Visit Oxnard? Read more here.